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Apples in a Crate

Earn media and work with the press

Being friendly with the Press

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Contact Craig Litwin below

for a free consultation on

talking to the Press!​

Here are some simple tips to manage your relationships with the Press:

  • Everything you say is always on the record. 

  • Keep it simple. Help the reporter to quote you accurately by using brief, direct talking points. Long, complex sentences will be edited down – and not always in your favor.

  • Strike while the iron is hot. When a representative of the media reaches out, always call or email them back promptly. Reporters are running on tight deadlines and can’t wait long for a reply.

  • Stay on script. Prepare three to five short talking points before scheduling a call or email exchange with a reporter – and then stick to those talking points!

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Some tips to talking on the radio, podcasts, and tv: Reach out for the free handout on how to talk to the Press to get other easy to follow tips to help you feel calmer, more grounded, and prepared. Remember, lots of folks pay for advertising, so if you can earn some free media, get a video, or audio interview for your cause that is a great action to promote your efforts.

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